Product labels are the perfect way to present your products well and increase your sales. Especially when you choose custom labels and sticker sheets.
But where do you start? And how are you meant to know which material would work best for your labels? What do you even have to look out for?
There are many different choices when it comes to selecting a material for your label, but there can only be one winner. In this article, we are covering the steps you need to take to find your perfect label material.
1. Identify the purpose of your label
Before you can decide on a material, you need to identify the purpose of your labels. Do you want to use them to brand your standard product lines or to highlight a new release? Are you looking for an eye-catcher, or should they be mostly informative?
Going custom means that there is the perfect material for your purpose out there, you just have to find it. Knowing the specific purpose of your labels will help you narrow down the options.
2. Think about durability
The two most important questions you need to ask to understand whether you need durable labels are:
- Will your product labels come in contact with water?
- Do you want to use your labels outdoors, or is the final product going to be used outdoors?
If your labels will be used outdoors, you need to choose a material that can withstand exposure to the elements. Vinyl labels are weather- and waterproof and scratch-resistance, which is exactly what you need.
Vinyl labels tend to be more durable than their paper counterparts. Paper labels are, however, perfect for indoor uses. You can also use them for your shipping or any other short-term application.
3. Make it match your branding
One of the most important things to consider when selecting a material for your labels is how well it matches your branding. If you want your labels to be in line with your company’s image, you need to choose a material that reflects your brand’s identity.
This is the beauty of custom sticky labels: They are made to work for you. So take advantage of that and really dive into the material options available.
If you offer a premium product or service option, choose a sleek metallic label to communicate class and quality. Whereas, if your brand centers around sustainability, a biodegradable sticker material would fit your branding a lot better.
Sticker materials are not rocket science. And with these three tips, you can be sure to make the right choice every time. So get started and find your sticker printing company of trust today. Let us know your thoughts in the comments.