The phrase “And that’s the way it is” was popularized by legendary American newscaster Walter Cronkite. He began to use it at the end of his broadcasts in the early 1960s, and it quickly became associated with his name. Even today, more than 50 years later, the phrase is still synonymous with Cronkite and his legacy as one of the most trusted and beloved news personalities in American history.
Walter Cronkite
Walter Cronkite was born in 1916 in St. Joseph, Missouri. He began his career in journalism in the 1930s, working as a newspaperman before moving on to broadcast journalism. He was a war correspondent during World War II and the Korean War, and he became a household name when he began anchoring the CBS Evening News in 1962.
Cronkite was known for his straightforward, no-nonsense approach to reporting the news. He was also known for his unbiased, impartial reporting, which earned him the nickname “the most trusted man in America.”
Farewell Phrase
In the early 1960s, Cronkite began to end his broadcasts with the phrase “And that’s the way it is.” The phrase was an expression of Cronkite’s commitment to accuracy and impartiality, and it quickly became associated with his name.
Cronkite retired from the CBS Evening News in 1981, but the phrase continued to be used in his absence. It has become a cultural touchstone, and it is still used by newscasters today as a way to honor Cronkite’s legacy.
Walter Cronkite was a beloved figure in American journalism, and his iconic phrase “And that’s the way it is” is still used today as a way to honor his memory. While Cronkite may no longer be with us, his legacy and his commitment to factual, unbiased reporting live on.
