Having your business on the internet does not cap it all. During an eCommerce website project, there are other key issues you should consider to ensure you end up with a project that is competitive in the market.
For instance, the website you finally launch should have fast loading speeds, an attractive and practical user interface (UI), fast enough, strong security, and other features that enhance the user experience (UX). In return, you increase your chances of enjoying a higher turnover and overall success of your business.
Here are some tips to guide your eCommerce website development project:
1. Cross-Platform Compatibility and Responsiveness
When developing your eCommerce website, it is essential to create a product that is compatible across different platforms. A user who is browsing from a Mac computer should not see any differences if they switch to a Windows computer or even an Android phone.
The aim is to ensure that all users enjoy that lovely user experience, regardless of how and where they choose to access your website. By leveraging custom eCommerce website development from a top-rated provider like Launch, you are sure you’ll end up with a product your customers enjoy and can even refer their contacts to try.
2. Make Use of Interactive Elements
A major challenge with eCommerce websites is that they use static images as well as text. In order to make the customer experience worth it and interesting while shopping online, it is essential to make use of interactivity.
Some great ideas for achieving this include using explainer videos, adding animations to your site, implementing a user-friendly chat option, and even incorporating quizzes and games. This eye-catching technique will make customers interested in what you have to offer, and there’s an increased likelihood they’ll respond positively by taking the desired action.
3. Prioritize Branding
In the modern day, too many eCommerce websites have been reported to imitate other brands and steal client’s information such as credit card info. To ensure that your eCommerce website stands out and can be differentiated by clients, it is crucial to prioritize your brand.
Think of branding as a person’s DNA – the building block that differentiates one thing from another. Similarly, it is essential to make your store stand out through appropriate branding which will make clients feel connected and loyal to the brand.
And it’s not just about getting a good logo and tagline. It’s about offering enjoyable customer service; creating high-quality products; churning out helpful content; it’s connecting with your customers on social platforms. Branding your business is everything about doing things differently that help clients differentiate you from similar businesses.
4. Utilize Product Variety and Customization
It is also crucial that if the products you’re selling come in different forms, you make sure the specifications are made available to the clients for them to choose. This could come in the form of size or color. Making sure that your eCommerce website captures these details is key.
What’s more, if you have bespoke products, make it possible for the clients to customize the item directly on the website. They can change things like styling, add extra features, and do a lot more, all from their devices, and then submit the customization request from the same devices.
Your site should also have a dedicated area to showcase the best-selling products. The goal here would be to divert your client’s attention to products they weren’t actively looking for but may be interested in, consequently leading to increased turnover rates.
5. Incorporate SEO Best Practices
Search Engine Optimization is always one of the best things you can do for your website. For an eCommerce business whose main goal is to increase reach and visibility, SEO carries even more weight. Find out the best practices in your field, work with experts, try new ideas, read publications about SEO from Google and other search engine providers, and do everything you can to ensure your site is ranking.
As you do it, however, don’t just try to rank for the bots. Make sure your site has helpful content that your users can leverage to improve their lives. That way, you won’t rank high, only to experience high bounce rates and nasty ratings that will get you de-ranked.
These are some of the most recommendable tips to use for eCommerce website development if you want great results that talk for themselves. Taking them into account makes it likely you’ll end up with an eCommerce website with a lovely user experience and increased sales.