A compelling testimonial video might be the difference between a successful product or service and one that fails.
Don’t believe us? According to the study, two out of three consumers say they would be more inclined to make a purchase after viewing a testimonial video, and nine out of ten people believe what a customer says about a business more than what the firm says about itself.
How can you reconcile customers’ affinity for video with their desire for positive social proof?
Video testimonials are the answer! There are even video testimonial companies that specialize in producing these kinds of videos. We’re going to walk you through all you need to know to create a compelling video testimonial that converts in this post.
So, without any further ado, let’s get started.
Testimonial video: An overview
This type of video is a video of a satisfied customer praising your business, product, or service.
Video testimonials have a greater impact than textual ones since they are more engaging and memorable to viewers.
Video testimonials are a terrific way to comfort customers before they make a purchase while they’re shopping online. About 79% of respondents in our 2019 poll said a video from a brand influenced them to buy software or an app.
Now let’s jump to the tips and trips that can help you create converting video testimonials.
10 Helpful tips and tricks to create high conversional testimonial videos
If you search, you’ll find innumerable ways to create a spectacular customer testimonial video, and the approach you choose depends upon various factors. But still, there are some particular steps you can take to use your customer testimonial video to bring in more conversions.
Here are 10 helpful tips and tricks you can use to create a high-converting testimonial video:
Choose the most loyal customers
The step you can take to create a successful customer testimonial video is by determining who you’re going to feature in your video. You should look for those customers with whom you have a great relationship, and preferably the one who has made the most purchases or availed most of your services.
Your testimonial video will be more effective if it has clear, measurable results that can persuade potential clients to buy from you.
Stay ahead of time
That doesn’t mean there wasn’t a lot of pre-planning behind the finest testimonial videos.
The key is to get your clients to give you replies that appear spontaneous but aren’t. Prepare your client with some talking points, or perhaps provide them with a list of questions you want to ask.
Let’s take a look at some of the questions:
- How did you find us?
- What do you like about our brand?
- Why did you choose our product/service/company?
- How did our services/products/brand help you?
- What benefits have we offered you?
Sending your queries in advance gives the customer time to consider their response and come up with an excellent response. It’s critical that they don’t read from prepared replies that they’ve already written down. People don’t trust robots because they look like them!
Keep the customer in their comfort zone
The majority of individuals aren’t used to having a camera aimed at them, so taking the effort to make them feel more at ease is essential.
Set up the cameras ahead of time – before inviting your customer to ‘come on set’ to help with this. Then, instead of immediately starting the recording, take some time to establish some rapport. Distract them first by talking about anything else; when they’re ready, you may begin.
Having them know where and how much of their body will be in the shot is also beneficial. The awkward “what am I supposed to do with my hands?” moment is one we’ve all experienced, so pointing out little tidbits of advice like this will help your client feel more comfortable in front of the camera.
Oh, and don’t make a big deal out of it if they make a mistake. The most important thing is to be patient.
Plan the shots
When picking a filming site, there are a few factors to keep in mind. For example, you should look for a location that is well-lit and free of distractions. However, there are a number of ‘nice-to-haves’ that might enhance the quality of your testimonial video.
After setting up your camera, take a moment to contemplate the full-frame. Add some plants or your merchandise to the scene. Make use of a variety of settings, and don’t be afraid to branch out geographically. This will keep viewers interested in your video and prevent them from clicking away.
Shot from different viewpoints
Several scenes and angles of view are helpful when creating numerous scenarios. Even if you just shoot from two points of view, it’s helpful to have a variety of shots while editing your video.
Use two cameras (if feasible) and set them up such that they both record at the same time to get this result.
Put the customer in the limelight
A collaborative effort is required to produce a video testimonial. There is no reason you cannot promote your fantastic customers at the same time you use it to enhance conversions.
Let your consumer introduce themselves at the beginning of your testimonial video. This helps in numerous ways, such as:
- When your consumer is watching a video, it might enable them to relax.
- It tells a narrative.
- It provides viewers with a relatable situation to relate to.
If you’re a B2B firm, you’ll be able to explain how your product, service, or company has benefited individuals in various jobs if you interview more than one person for your testimonial.
Showcase the product in use
A great method to increase the credibility of a testimonial for one of your goods is to demonstrate it in action. When it comes to testimonial films, 47% of respondents feel they assist others in understanding how a product or service works.
As long as it’s just a few seconds and it’s clear that your consumer is having fun with the product, you’ll be sending the right message to potential customers.
While your consumer is praising your product, you can also demonstrate your product in the backdrop.
Add depth to your video
It’s vital to break up long stretches of person-to-camera video in the editing process because it can get monotonous after a while.
Text overlays or inserts may also be used to give dimension to a video. We’ve already discussed transitioning to different views and situations.
Keep your videos sweet and short
But even if you’re right that people are looking for online evaluations and testimonials, it doesn’t guarantee that they’ve got time for long videos.
Short, punchy testimonials are more likely to pique the interest of your target audience and encourage them to stay on your page. Your testimonial videos should be no more than 3 minutes, and they should focus on no more than 4 – 5 significant points.
Promote your video testimonial
You’ll need to promote your testimonial video actively across all of your channels, just as you would any other marketing content. youtube to mp3 converter, social media and email distribution are all included in this.
You want as many people to see your video testimonial as possible. Creating a page on your website dedicated to testimonial videos will help visitors who are still undecided make a decision and convert!
Even better, intersperse videos of customers praising your products on product pages. This might be the final straw for some consumers to complete their purchase.
In a nutshell
In addition to increasing conversions, creating a compelling testimonial video allows you to build a stronger relationship with your current customers. They will be your most steadfast supporters, and you hope they’ll remain around for a long time if they participate in your testimonial videos.
However, not every company has a video production team. If you’re one of them, you’ll need to look for reputable video production companies that offer quality video production services at an affordable cost.
Now that we have reached the end of this blog, we hope these tips and tricks will be of great help to you.
Good luck with your video project!