If you are looking to take your business to the next level, or reach out to a whole new pool of potential customers, social media marketing could well be the strategy you are looking for. Using platforms like Facebook, TikTok and more, you can have billions of people at your fingertips – or end up wasting time and money for little to no results.
It all depends on how you handle your social media marketing. So if you are trying to decide between outsourcing and doing it yourself, read on to find out more…
What is social media marketing?
Social media marketing is a form of digital marketing, where your company or social media marketing agency uses social media platforms to create leads and connect with potential customers. It is an incredibly effective way of marketing as you can use an inbound approach to let customers come to you.
If done right, social media marketing can allow you to increase your brand awareness among your target market and speak to them directly. You can create ads and content that are interesting and informative, leading users of these platforms to comment, share and enter your marketing funnel.
What kind of knowledge and skills do you need?
Along with general marketing knowledge and skills, to create and run your social media marketing you will need to be able to:
- Keep up with ongoing trends
- Understand who your target audience is and which platforms they use
- Understand the technology and differences on each platform
- Craft unique and interesting content
- Create and stick to a publishing schedule
- Engage with visitors by posing questions and strong opinions
- Promote the brand and consistently use the right voice and style to fit your brand identity
- Target specific ads and content at the right people
- Reply to all posts and solve customer service problems
- Collect and analyse data
- Make any adjustments necessary based on the results and so on…
As you can see, social media marketing is not a one off strategy that you can create, or that needs little tending over time. It is an intensive and time-consuming endeavour requiring a whole host of skills and components to flourish.
If you (or the right third-party digital marketing agency) does put in the effort however, you will see just how important social media marketing really is!
So, should you hire an outside company or do it yourself?
Unless you have the budget to hire industry experts and establish an in-house team, handling your social media in-house is not viable. Not if you want to maximise your potential.
In most cases, hiring a third-party digital marketing agency to strategize and manage your social media marketing campaign is far more realistic. Just make sure you take your time and do your due diligence before hiring. Not all agencies are created equal and if you rush this process you could end up throwing your money away and wasting your time.
On the other hand, when you get it right, they can help take your business to unimaginable heights!