Did you know that LinkedIn is the most trusted social media network in the US, according to Hootsuite? While it only has just under a billion users, which pales to the several billion Facebook has, those users are focused...
The public has become obsessed with celebrity news. It's the most popular form of entertainment news, with people interested in every celebrity story and every move. People read everything from the latest Love Island results to the drama between...
An effective digital marketing strategy should include market segmentation. Check out Digitalspotlight.com for the services they offer. This step involves dividing your target market into subgroups, or segments, and tailoring your messages to each one. Demographic segmentation, which is...
One of the best ways to maximize the effectiveness of a digital marketing campaign is to target specific types of customers. Analytics reports can help you identify who is interested in what you're selling. Knowing who you're trying to...
