Social Media

LinkedIn 101: 10 Things I Wish I’d Known Earlier

Did you know that LinkedIn is the most trusted social media network in the US, according to Hootsuite? While it only has just under a billion users, which pales to the several billion Facebook has, those users are focused...

What are the best celebrity news apps?

The public has become obsessed with celebrity news. It's the most popular form of entertainment news, with people interested in every celebrity story and every move. People read everything from the latest Love Island results to the drama between...

Steps in Creating a Digital Marketing Strategy

An effective digital marketing strategy should include market segmentation. Check out Digitalspotlight.com for the services they offer. This step involves dividing your target market into subgroups, or segments, and tailoring your messages to each one. Demographic segmentation, which is...

How to Maximize the Effectiveness of a Digital Marketing Campaign

One of the best ways to maximize the effectiveness of a digital marketing campaign is to target specific types of customers. Analytics reports can help you identify who is interested in what you're selling. Knowing who you're trying to...

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New Parents: 7 Ways Your Life Will Change Immediately

Having a new addition to your family in the form of a baby is a life-altering experience. As you...